Parisian fashion week took place at the end of January to present the women's spring-summer haute couture collection. On this occasion, the fashion houses had to deal with many constraints related to sanitary measures. The creators have redoubled their imagination for a decor more surprising than ever, by choosing a digital format. For the others, they wanted to maintain their physical parades with a limited number of guests.
Nicolas Ghesquière presented his Louis Vuitton Spring-Summer 2021 women's fashion show at the Samaritaine, a historic monument with Art Deco architecture and Art Nouveau frescoes, which is scheduled to reopen in the coming months.
A "phygital" show to respect sanitary measures, Louis Vuitton stages two parades with 200 guests each. The show is also available as a livestream for guests who were unable to make the trip from abroad as well as for Internet users. The collection presents new models and the reinterpretation of classics, there are references to travel as well as retro-futuristic aesthetics.
A surprising decor thanks to the vintage details, the escalators and the glass roof letting an incredible light. A breathtaking scenography, where the models parade in a green setting for the guests present, or in the heart of the film Wings of Desire, by Wim Wenders for the spectators of the live.
It was the most anticipated show of the season, a big first for the English designer Kim Jones who presents the new Spring-Summer 2021 Women collection for the first time, taking over from famous designer Karl Lagarfeld. A live fashion show, 100% digital, without an audience, in the famous Palais Brongniart with a five-star cast: Bella Hadid, Naomi Campbell, Kate Moss or Demi Moore…
A parade inspired by his deep passion for Bloomsbury, this group bringing together artists and intellectuals of English romanticism from the beginning of the 19th century. Romantic and androgynous looks around retro glamor, which take us back in time. With a mirror gallery-style décor, Kim Jones marks a new Fendi era where family spirit and feminine strength are the ultimate values.
For the Spring-Summer women's haute couture collection, Italian director Matteo Garrone, awarded at Cannes for Dogman and Gomorra, is called upon to direct the film "Le château du tarot" which was posted online on January 25th. A symbolic and magical universe around the couture collection imagined by Maria Grazia Chiuri.
We find ourselves in a dreamlike atmosphere, with a magical setting, immersed in a story of quest for identity where the emblematic figures of the game of divination meet. The film takes place in a magnificent palace in Italy where the actors are all dressed in haute couture pieces from the new collection. The characters embody the major arcana of the tarot game.
The Dior house wanted to be inspired by one of the passions of its legendary founder, Christian Dior for the art of divination and for the mystical trend.
The pandemic has changed our daily lives and the entire fashion industry is disrupted. Fashion week is reinventing itself and haute couture houses are redoubling their inventiveness thanks to the technology that has helped develop digital interactions and rethink content to maintain links with their communities. In this context, it is essential for fashion brands to take care of their online presence to hope to prosper in the market.